The global automotive film market is expected to reach USD
10.13 billion by 2021, according to a new report by Grand View Research, Inc.
The growing demand for automotive film in exterior and interior applications is
expected to drive market growth
The industry is expected to grow
on account of the demand for films in for interior and exterior protection of
the vehicle. The increasing demand for paint protection films and NVH films for
the smooth functioning of the vehicle is expected to drive growth over the
forecast period.
The industry growth is majorly
driven by the rapid increase in the demand for automotive wraps to enhance the
aesthetic value of the vehicles. Furthermore, reduction in the maintenance cost
of vehicles owing to the protective characteristics offered by the wraps is
expected to drive market growth.
Increasing purchasing power of
consumers coupled with technological advancements, such as the advent of the
bio-based polyester film is expected to fuel market growth. Growing consumer
awareness regarding the benefits of these products along with the recovery of
the automotive industry is anticipated to aid their consumption in the global
market.
The cost benefit ratio is
expected to drive demand owing to the ability of the product to sustain extreme
conditions. Stringent regulations associated with thermoplastic urethane
polymer, which serves as a major raw material in paint protection film
manufacturing is expected to hamper market growth over the forecast period.
Browse full research report on
Automotive
Film Market
Further key findings from the report suggest:
- Paint
protection films are expected to grow at a CAGR of 5.4% from 2017 to
2021on account of increasing awareness among the consumers coupled with
reducing price of the product across the regions
- Interior
application of the products accounted for USD 3.12 billion in 2016 on
account of the growing demand for tinting films in developed economies. In
addition, utilization of NVH laminates in vehicle doors is expected to aid
application growth.
- Protective
Automotive film are expected to grow at a CAGR of 12.0% over the forecast
period on account of the rapid growth in the demand for paint protection
sheets installed with the intent to protect exterior auto-body paint from
dust and scratches
- Aftermarket accounted
for majority of the share as compared to its counterpart as Automotive
film including wrap, paint protection and tinting are predominantly
installed through aftermarket channel owing to the low cost associated
with the products
- Asia Pacific
is expected to witness the fastest growth in terms of revenue as growing
demand for vehicles in developing economies including India & China
has bolstered the demand for automotive wraps, paint protective products
and NVH film laminates
- The industry
is fragmented with major players operating globally. 3M and Avery Dennison
accounted for a significant share of the market owing to established
business in the automotive industry.

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