The global traffic road marking
coatings market is likely to reach USD 6.3 billion by 2025,
according to a new report by Grand View Research, Inc. Technological
advancement is an important factor for market growth as countries are becoming
more concerned about the public health and safety. The growing environmental
concerns including harmful air pollutants are driving the need for greener
products in a bid to promote a healthy environment.
Paints are regarded as a major
source of harmful VOC emissions. This has resulted in the development of
thermoplastic coatings and other environment-friendly alternatives over paints.
The rate of road fatalities is another primary concern which is forcing
regional governments to invest in technological development to ensure highway
safety and maintenance. There is a need for technological development to deal
with such issues efficiently and improve the global economic condition as
well.
Manufacturers are taking
initiatives to develop innovative marking systems and temperature sensitive
paints, which in turn is increasing their product sale as more countries are
focused toward beefing up their safety and maintenance. Various initiatives to
reduce accidents and improve road safety & maintenance are expected to
influence the overall market demand positively. The consumer buying behavior is
supposed to be influenced by newly developed high-performance coatings with
improved characteristics.
Key manufacturers operating in
the market include Automark Technologies Sherwin-Williams Company, Geveko
Markings, Ennis-Flint, Crown Technologies, Swarco AG, etc.
U.S. traffic road marking coatings market volume by
product, 2014 - 2025 (Tons)
Browse full research report on Traffic Road Marking Coatings Market
Further key findings from the report suggest:
- Thermoplastic
coatings emerged as the fastest product segment.This segment expected to
reach 429.0 kilo tons by 2025
- Thermoplastic
markings are applied in a thick/built up layer to create rumble strips.
This coating sets quickly and will adhere strongly to the surface
- Paint is
expected to be the largest segment with a market share of around 44.5% by
volume
- Asia Pacific
region is expected to emerge as the fastest growing region and will reach
a market valuation of USD 1,670.5 million by 2025
- In North
America, The Government has rolled out initiatives to enhance road
infrastructure, increasing sales, and encouraging the development of
durable, high-performance products with enhanced visibility and skid
resistance
- There is a
high degree of price competition among industry participants. Innovation
remains a major factor for competitive advantage and higher profit
margins.
For more information: http://www.grandviewresearch.com

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